La Mer x Sorrenti— Edge of the Sea
La Mer’s brand campaign. Iconic La Mer reimagined by Mario and Gray Sorrenti at the edge of the sea through the lens of Craft, Legacy, Heritage and the Sea. I worked on multiple collages for the campaign book and those were translated to different applications like the Cream Jar or the photography exhibition at the project launch.
SVP Global Creative Director: Jakob Daschek
VP Global Creative: Lydia Chen
Creative Director: Shawn Carney & Cherlyn Russo
Senior Art Director / Collage Artist: Kike Besada
Photography: Mario Sorrenti & Gray Sorrenti
Creative Operations: Katie Eid