David Yurman — Pinky Ring Collection
DY introduced a new variety of colours and icons to the silhouette. There were eight new ceramic editions available in lilac, red, a range of blues, grey, black, pink and white, as well as new 18k gold iterations featuring intricate detailing in the form of a heart, evil eye, compass and a princess cut diamond. Created a film, still life and wild posting campaign to support the launch.
Creative Director / AD: Kike Besada
Still Life Photography: Kanji Ishi
Film Director: Nicholas Alan Cope
Producer: Caitlin Coyle
DP: Mark Sherman
Phantom Tech: Tore Knos
1st AC: Charlee Harrison
Gaffer: Ben Hunt
Grip: Matt Tomco
DIT: Mary Ann Benedetto
Prop Stylist: Jared Lawton
Editor & Color: Max Ferigo at Good Company
Retouching: Max Ferigo
Score: A Rainmaker - Anchor