David Yurman — Pinky Ring Collection

DY introduced a new variety of colours and icons to the silhouette. There were eight new ceramic editions available in lilac, red, a range of blues, grey, black, pink and white, as well as new 18k gold iterations featuring intricate detailing in the form of a heart, evil eye, compass and a princess cut diamond. Created a film, still life and wild posting campaign to support the launch.

Creative Director / AD: Kike Besada

Still Life Photography:  Kanji Ishi

Film Director: Nicholas Alan Cope

Producer: Caitlin Coyle

DP: Mark Sherman

Phantom Tech: Tore Knos

1st AC: Charlee Harrison

Gaffer: Ben Hunt

Grip: Matt Tomco

DIT: Mary Ann Benedetto

Prop Stylist: Jared Lawton

Editor & Color: Max Ferigo at Good Company

Retouching: Max Ferigo

Score: A Rainmaker - Anchor

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David Yurman — Kate Moss & Peter Lindbergh

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La Mer & Sorrenti — Edge of the Sea