Clinique For Men — Behind The Face

Partnered with Clinique to relaunch their line of men’s skin care. Starting with a simple truth: traditional men’s skin care ads celebrate unobtainable looks and lifestyles. We wanted to change that. We teamed up with 3 faces that embodied the Clinique for Men credo. They’re authentic, successful confident and caring, and each pursues a life that necessitates straightforward, quality skincare.

This was the first re-brand that Clinique for Men has had since it's launch in 1976. Working on a brand originally built on the success of the Clinique line, the #1 women's skincare brand in the United States, meant a fun and unique challenge to produce their first global still life/tabletop and portrait campaign